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About the Mattress Brands

                    

iComfort Mattresses

Today, many people prefer a memory foam mattress for its pressure-relieving comfort, ability to conform and adapt to each person's body, and outstanding motion isolation.  Even so, traditional memory foam technology hasn't changed much since it was invented more than 40 years ago.  While it can provide great comfort to many, others find that memory foam mattresses can sleep too hot, sink in too deeply or make it hard to adjust sleep positions in the night.  Isn't it about time that someone reinvented memory foam?
Introducing the new iComfort Sleep System by Serta, featuring our Cool Action™ Gel Memory Foam - the world’s first memory foam infused with the support and cooling touch of Serta’s MicroSupport™ gel. This revolutionary new memory foam is designed to deliver superior pressure relief and more targeted support while sleeping cooler than ordinary memory foam. Plus, it is antimicrobial and dust mite resistant to help protect your mattress from potential allergens.


The Cool Action Gel Memory Foam Difference

What makes iComfort technology better than ordinary memory foam? Serta’s Cool Action Gel Memory Foam is designed to feel like traditional memory foam...only better! What makes our Cool Action material different is the MicroSupport gel, which is infused into premium memory foam to create an extremely comfortable, more supportive and cooler sleep surface.

Superior Pressure Relief
Too much pressure build up while you sleep can cause disruptive tossing and turning. Serta’s Cool Action™ material is uniquely designed to deliver lower average body pressure than other advanced comfort materials. This means that you can get a deeper, more restful sleep with less tossing and turning.

More Support Where You Need it Most
Your body needs proper support while you sleep so your muscles can relax and rejuvenate. While ordinary memory foam can sink in too much and not support your entire body, Serta’s Cool Action™ Material works to uniquely support your body where it needs it most. Millions of MicroSupport™ gel beads gather in the areas of your body that need extra support. With the right support, your muscles can relax and rejuvenate so you can wake up with fewer aches and pains.

Sleep Cooler
Heat build up during the night can cause uncomfortable and restless sleep. While ordinary memory foam can trap heat against the body, Serta's Cool Action™ material combines an open cell structure and our MicroSupport™ gel to dramatically increase airflow and actually whisk heat away from the body. In fact, it is up to 12 times more breathable than ordinary memory foam to help create a cooler and more comfortable sleep experience.

Unchanging Comfort
An ordinary memory foam mattress can require a lengthy “break-in” period before it feels as soft and comfortable as it did in the showroom. Serta’s Cool Action™ material is engineered to deliver exceptional comfort from day one. Plus, our material is designed to maintain its pressure-relieving comfort through a wider range of home temperatures than ordinary memory foam.

Serta Exclusive Technology

What makes our Cool Action™ material different from other “gel” memory foams or “gel infused” memory foams?

  • Infused, not Coated with Gel - Using a proprietary process, our MicroSupport™ gel is actually infused directly into our exclusive premium memory foam. This gives our Cool Action™ material a unique combination of superior comfort, support, breathability and durability. Meanwhile, other “gel” memory foams are simply coated with a thin layer of gel over ordinary memory foam.
  • More Gel in a Richer Foam – Unlike other “gel infused” foams in the marketplace, we infuse our Cool Action™ material with up to 200% more gel. We also use an exclusive formulation of our premium, open-cell memory foam technology that is up to 25% denser than other products in the marketplace. This results in a richer, more premium feeling finished product with added support and durability.

Serta iComfort Advanced Quick Comparison Guide

 Our In Store Name Insight
Firm
Genius Luxury Firm Savant (Revolution) Plush Firm  Goodnight Refined Plush Firm
Comfort Level 20 Firm 30 + 5 Medium Firm 40 Plush Firm 40 Plush Firm 
Mattress Heights 9" 11" 12" 12"
CoolAction Gel Memory Foam 2 3/4" 2 3/4" 2 3/4" 3 3/4"
CoolAction Gel Energy Foam        
KoolComfort Memory Foam     2"  
Kool Comfort Foam        
Comfort Foam        
Cool Reaction Slow Recovery Latex        
Serta Support Foam   2"   2"
Removable, Drycleanable Cover Knit & Suede Cover            
FR Fire Blocker
Correct Back Support System   6" Comfortlast Foam Core    Ultimate Edge Support
Stable Base Foundation   Double Beam Design
25 Year Warranty

 

 Our In Store Name Prodigy Plush Renewal Refined Luxury Plush Wellbeing Refined Plush 
Comfort Level 50 +2 Plush 50 + 6 Plush 70 Super
Mattress Heights 13" 13.5" 14"
CoolAction Gel Memory Foam 2 3/4" 2 3/4" 3 3/4"
CoolAction Gel Energy Foam   1 1/2 1 1/2"
KoolComfort Memory Foam 2" 2" 2"
Kool Comfort Foam   2"  
Comfort Foam 1"    
Cool Reaction Slow Recovery Latex 1"    
Serta Support Foam   1"  
Removable, Drycleanable Cover Knit & Suede Cover            
FR Fire Blocker
Correct Back Support System   6" Comfortlast Foam Core    Ultimate Edge Support
Stable Base Foundation   Double Beam Design
25 Year Warranty